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New Book Highlights Opportunities for Healthcare Industry Communications

Communication efforts on behalf of the public and private healthcare industry have never been as sought-after and sophisticated as they are today, according to a new book, “Health Industry Communication: New Media, New Methods, New Message,” authored by Nancy J. Hicks and Christina Mazzola Nicols of Ketchum, one of the world’s leading public relations agencies.Read More

Washington Women in Public Relations Announces Jen Psaki as Annual Award Luncheon Keynote

Former White House Deputy Communications Director to Address D.C. Area Professionals

Washington Women in Public Relations (WWPR) is pleased to announce that former White House deputy communications director Jen Psaki will serve as this year’s keynote speaker for the 22nd annual Washington PR Woman of the Year Award Luncheon.

Psaki recently joined Global Strategy Group as Senior Vice President and Managing Director, overseeing the Washington, D.C. office of the nationally recognized public affairs agency. Previously, she served as deputy press secretary and then deputy communications director in the White House, acting as a national spokesperson for President Obama and Administration policy. She was a member of the Obama communications team for nearly five years and was one of the first hires on his campaign in 2007 as traveling press secretary.Read More

JoTo Extreme PR Clarifies the Relationship Between Public Relations and Marketing, and Their Roles in Building and Maintaining Brands

With 38% of Business Leaders Uncertain as to the Role of Public Relations, Tampa Bay PR Firm JoTo Explains How to Effectively Leverage Business PR

“When businesses don’t recognize the roles and capabilities of public relations versus marketing, there’s a good chance they’re not optimizing their communication budget – and they’re probably wondering why they’re not achieving results,”Read More

Van Eperen and Company (VE & Co.) Names Veteran Md. PR Professional, Steve Simon, as a Vice President

Van Eperen & Company (VE & Co.), an award-winning communications consulting firm in Bethesda, Md., announces that Steve Simon, a veteran Maryland public relations professional whose previous posts include serving as the chief spokesperson for both Montgomery College and Montgomery County Public Schools, has joined the company as a vice president.Read More

Silverpop Names Crenshaw Communications as PR Agency of Record

Crenshaw Communications has been named by email marketing and marketing automation provider Silverpop as agency of record after a competitive review. Crenshaw will provide the Atlanta-based company with public relations and marketing communications services, including traditional and digital media relations, executive visibility, and key social media initiatives.Read More

Spire Communications Hires Christine Kerick as Account Director Veteran Public Relations Professional to Manage Government Accounts

Spire Communications, an integrated marketing, public relations and advertising firm, today announced that it has added Christine Kerick to the firm as account director. Kerick brings 15 years of public relations and public affairs experience working for public and private organizations. She is also adept at marketing and has worked with government agencies and contractors to help them improve their outreach, communications strategies and launch successful marketing campaigns.Read More

E-commerce accessory boutique, SadeeSays.com, announces Cece Feinberg PR as Agency of Record

Popular jewelry and accessories website, SadeeSays.com, today announces they are teaming up with luxury lifestyle and fashion boutique PR firm, Cece Feinberg Public Relations to handle all of their public relations needs and forthcoming campaigns.

SadeeSays.com showcases the talent of many up and coming designers who share owner and curator Sharon Silfens luxe-hippie aesthetic. Cece Feinberg Public Relations, an established firm specializing in fashion and luxury goods with offices in New York and Miami, will implement a dynamic and focused on-going media campaign to promote a core group of featured designers as well as the retail website to fashion and lifestyle press.Read More

Beautiful Planning Marketing & PR Adds More “Talent” to Its Clientele for 2011

Top New York City public relations agency, Beautiful Planning Marketing & PR (www.beautifulplanning.com), announced today that they have added City Model and Talent (CMT) to their esteemed list of clients. The PR firm began working with City Model and Talent back in June and successfully completed a PR campaign for their NYC based “Fighting Leukemia with Fashion” event. A runway based event where ticket proceeds went to directly benefit The Leukemia and Lymphoma Society. The young PR firm had on deck for the evening Alex McCord and Simon Van Kempen from The Real Housewives of New York City, editors from In Style Magazine, People, Vogue and more.Read More

IABC/Pittsburgh 2011 Business Communicator of the Year to be Honored at 32nd Annual Golden Triangle Awards

Alison Conte, president of IABC/Pittsburgh, announced today that Katie McSorley, president, Mid-Atlantic, Euro RSCG Worldwide PR will receive the 2011 Business Communicator of the Year Award at IABC/Pittsburgh’s 32nd Golden Triangle Awards on October 6.

The event will take place at the DoubleTree Hotel and Suites, Pittsburgh City Center, starting at 5:30 p.m. with a cash bar, dinner at 6:30 p.m., followed immediately by the award presentations. This year’s emcee is Paul Alexander, a veteran sportscaster with Pittsburgh radio and television stations, now covering the Penguins and Pirates for Root Sports.Read More

O’Connell & Goldberg to Open New York City Office in January

O’Connell & Goldberg, a top independent regional PR firm, announced today that it will expand its base of operations with the opening of a New York City office in January 2012. President and Co-Founder Barbara Goldberg will oversee both offices.

O’Connell & Goldberg has also promoted long-time agency executive, Matt Levinson, to Vice President/Managing Director.Read More