Category Archives: marketing

The Platinum Marketing and Public Relations Group, Inc. Signs Rob Garris

Rob Garris is pleased to announce that he has signed with The Platinum Marketing and Public Relations Group Incorporated as the marketing agency of record to handle all marketing, brand activation and sponsorship procurements.

New York, NY, October 26, 2011 –(PR.com)– Boxer phenom and advocate for foster care children, Rob Garris is the only boxer in history of the sport to return to the ring from the amateur level to professional after 26 years in retirement. Mr. Garris’ sole aim is raising awareness and funds for his foundation which helps those that are adversely affected by the foster care system.Read More

Metrics Marketing Group to Present on the Collaboration of SEO and Usability in Website Redesign at Northeast Ohio Usability Professionals’ Association 2011

Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, has been selected to present on the relationship between search engine optimization (SEO) and usability in website redesign for the Northeast Ohio Usability Professionals’ Association (NEOUPA) World Usability Day on November 10, 2011. Metrics also announces its 2011-2012 Platinum sponsorship for the seventh annual World Usability Day.Read More

Grow Socially Hires Dena Woerner as Vice President

Grow Socially, Inc., a leading provider of online marketing services including social media, website development, and SEO, announced the hiring of Dena Woerner. Dena will assume the role of Vice President for Grow Socially.

Dena brings vast marketing and management experience to her role in the company. This includes experience in areas such as public relations, multi-channel campaign development and execution, social networking, mobile marketing, and more. Dena has also received well-deserved recognition in recent years for helping to create and execute successful marketing programs for the state of Arkansas. As communications director of the Arkansas Department of Parks and Tourism, Dena led Arkansas to become the first state to develop and offer a state tourism iPhone App and to utilize QR codes in tourism marketing campaigns. Dena wrote COVER, the Communication of Vacancies Emergency Response plan, as well as the first social media plan for the Arkansas Department of Parks and Tourism.Read More

Employees from Web Design, SEO Company Turn The Page Go Calories Over Clicks for Employee Wellness

Independence, MO, November 12, 2011 –(PR.com)– A successful business professional goes to great lengths to support clients. Dedicated associates know the importance of showing client commitment from buying tables at fundraising dinners to participating in charity golf tournaments. Turn The Page Online Marketing in Kansas City realized the unique opportunity to support a personal training client while also promoting employee wellness. The SEO company formed a team to run in the Bodies Personal Training-sponsored 5K and finished as one of the top teams to complete the race.Read More

MWW Group Promotes Joseph Cohen to Senior Vice President

MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Joseph Cohen has been promoted to senior vice president. As a member of the leadership team of MWW’s consumer marketing practice, he has helped establish best practices while guiding communications, integrated marketing and digital/social media strategy for such major brands and organizations as Sara Lee, Gold’s Gym International, 1-800-FLOWERS.COM and Zumba Fitness.Read More

Medizone International Partners With NewsUSA

In a strategic move designed to significantly enhance the company’s online and offline brand awareness, Medizone International, Inc. (MZEI:OB MZEI:QB) has partnered with NewsUSA, a company that has been offering guaranteed media placements and public relations services for more than 20 years. Using highly-evolved information technologies, NewsUSA provides an efficiency of scale impossible to achieve with any other form of marketing, advertising or public relations.Read More

Integrated Communications: How Turner Broadcasting Manages the PR, Advertising and Marketing Mix

The Georgia Chapter of the Public Relations Society of America (www.prsageorgia.org), the second-largest chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members. (PRNewsFoto/PRSA-GA) ATLANTA, GA UNITED STATESRead More

Terra’s Marketing Department Receives Regional Award

The National Council for Marketing and Public Relations has recognized Terra State Community College for outstanding work in marketing.

At its District 3 regional conference in October in Detroit, NCMPR awarded Terra a bronze Medallion Award in the single ad category for its television advertisement titled, “Shower Scene.”Read More

The Niche Report Interviews Titan List & Mailing Services, Inc. about Generating Qualified Leads with Credit Data

Within the last decade, America has experienced a re-fi boom followed by a bust. The country is still in a recession, looming in the shadow of a few years ago when loans were given out freely, and mortgage brokers and banks prospered. Mortgage shops have struggled to remain competitive in an industry with tighter lending guidelines and decreased consumer spending. Titan List & Mailing Services, Inc., a leading direct mail and data list advertising firm specializing in the mortgage industry since 1998 (around before the explosion and crash), offers their insights on generating qualified borrower referrals (even during a recession).Read More

Bell Signs with American Rebel Public Relations to Push New Apparel Line

American Rebel signs with the iconic, heritage sport brand, Bell, to help promote their new line of apparel. Bell has been in the helmets business for almost 60 years, creating and marketing sports helmets to everyone from champion racers to cycle enthusiasts. American Rebel will handle media and blogger relations; events; and celebrity seeding for the brand.Read More