The book, released this fall from Jones & Bartlett Learning, provides a broad look at the scope of communications in the healthcare industry by examining every sector of the industry and the numerous ways that communication impacts healthcare.

“If you look back at the significant events related to U.S. healthcare in the last half-century, such as the HIV/AIDS epidemic and patient activism, the launch of the Medicare prescription drug benefit, and the growth of consumer health and wellness, the communications function has played a major role in facilitating public awareness and advocacy,” said the book’s co-author Nancy Hicks, senior vice president and associate director of Ketchum’s North American Healthcare Practice. “Today, the healthcare industry represents one-sixth of the U.S. economy, and there are no signs of that decreasing, suggesting there are vast opportunities for students and professionals interested in pursuing communications careers in the field.”

The textbook fills a critical gap in literature available to students in communication, health administration and public health. Featuring best practices and case studies from notable practitioners representing private and public health organizations, the chapters offer a 360-degree view of the world of health communications, from institutional communication and marketing, consumer communication and social marketing, communication to achieve policy change, and media and measurement. The book covers more than 25 special topics that impact health communicators, such as building a national brand in pediatric healthcare, crisis communications in the health sector, and hospital communications in a time of change.

“Now is an extremely exciting time to enter the health communications field,” said the book’s co-author Christina Nicols, vice president and group manager of Ketchum’s social marketing practice and director of research for Ketchum’s Washington office. “There are opportunities to explore and master a broad array of specific topics within health policy, environmental health, disease prevention, epidemiology, health literacy and other areas. Health communicators can now develop very rewarding specialties in their careers, depending on individual interests. The field overall is particularly rewarding because communicating about important issues ultimately contributes to the betterment of society.”

The book’s contributors include the following:

Katherine Lee Balsamo, owner of KLB Communications

Michelle Davis, former vice president of marketing and public affairs, Children’s Hospital Boston

Steve Erickson, chief communication officer, American College of Cardiology

W. Douglas Evans, director of George Washington University’s Public Health Communication and Marketing Program

Phyllis E. Greenberger, president and CEO of the Society for Women’s Health Research

Jill Griffiths, vice president of communications for Aetna

Kathleen Harrington, government relations division chair for the Mayo Clinic

Mary V. Hornig, vice president of finance and operations for the Society of Women’s Health Research

Jeff Levine, former CNN healthcare correspondent

Dennis McCulloch, director of public and government relations, University of Kansas Hospital

Jeffrey Molter, former associate vice president of health sciences communications at Emory University

Jeff Nelligan, press secretary for U.S. senator Kay Bailey Hutchison

Kristin Paulina, public relations associate, Sam Brown Inc.

Douglas Petkus, president of Petkus Communications Consultants

Richard A. Puff, assistant vice president of academic health center public relations at the University of Cincinnati

Kathleen Donohue Rennie, partner at McGraw Group

Elizabeth Sell, director of communications for Aetna’s direct to consumer and product group

Lisa M. Tate, CEO of WomenHeart

William A. Tatum, former director of constituent relations and membership, Partnership for Prevention

Roba Whiteley, executive director of Together Rx Access

“Health Industry Communication: New Media, New Methods, New Message” is published by Jones & Bartlett Learning. Among other locations, the book is available at Amazon.com, BarnesandNoble.com and JBLearning.com. For more information about Ketchum’s healthcare work, visit www.ketchum.com/healthcare or Ketchum’s healthcare blog, Health-E Minds.

About the Authors

Nancy J. Hicks has been a leader in healthcare communications for more than 25 years. She has held national positions in public relations agencies and has worked with top-tier companies in every sector of the healthcare industry. Hicks is senior vice president and head of the North America Healthcare Practice of Ketchum, a global communications firm. She is a senior counselor for healthcare clients and helps build business across the Ketchum network. She has extensive experience in strategic brand building, corporate positioning, issues and crisis management, and consumer education campaigns. Prior to joining Ketchum, Hicks was head of the healthcare practice of Hill & Knowlton’s Washington office and directed the firm’s national healthcare provider practice.

Christina Mazzola Nicols is vice president and group manager in the social marketing practice of Ketchum, as well as director of research for Ketchum’s Washington office. She has more than 20 years of experience in communication campaigns and marketing research, and has focused on health-related communications for the past nine years. She has conducted research in a broad range of health topics, including breast cancer, diabetes, obesity, chronic pain, seasonal flu, allergies and heart health. Her recent speaking engagements include the PRSA Health Academy and the ExL Pharma Conference. Before joining Ketchum in 1999, Nicols was a senior account supervisor in the Washington office of Hill & Knowlton.

About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2010 Large PR Firm of the Year (Holmes Report and PR News) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. OMC -3.14% , visit www.ketchum.com .

About Jones & Bartlett Learning ( www.jblearning.com )

Jones & Bartlett Learning, a division of Ascend Learning, is a world-leading provider of instructional, assessment and learning-performance management solutions for the secondary, post-secondary and professional markets. Jones & Bartlett Learning endeavors to develop educational programs and services that improve learning outcomes and enhance student achievement by uniquely combining authoritative content written by respected authors with innovative, proven and engaging technology applications that meet the diverse needs of today’s instructors, students, and professionals. Across a broad spectrum of fields ranging from public safety to health professions, science, math and medicine, the Jones & Bartlett Learning educational technology applications and instructional assessment and performance-management solutions are revolutionizing how instructors teach, and how students and professionals learn.

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Washington Women in Public Relations (WWPR) is pleased to announce that former White House deputy communications director Jen Psaki will serve as this year’s keynote speaker for the 22nd annual Washington PR Woman of the Year Award Luncheon.

Psaki recently joined Global Strategy Group as Senior Vice President and Managing Director, overseeing the Washington, D.C. office of the nationally recognized public affairs agency. Previously, she served as deputy press secretary and then deputy communications director in the White House, acting as a national spokesperson for President Obama and Administration policy. She was a member of the Obama communications team for nearly five years and was one of the first hires on his campaign in 2007 as traveling press secretary.

Since its inception in 1990, WWPR’s signature Washington PR Woman of the Year Award Luncheon has honored the most talented women in public relations, communications and journalism. In addition to honoring the achievements of three nominees and naming a Washington PR Woman of the Year, partial proceeds from the event will be donated to Thrive DC, WWPR’s pro bono client.

Registration is open for the event, to take place Tuesday, November 15, from 11:30 a.m. – 2 p.m. at the Capital Hilton in Washington, D.C. To RSVP, visit here.

ABOUT WASHINGTON WOMEN IN PUBLIC RELATIONS

Washington Women in Public Relations (WWPR) is the first and only D.C. based professional organization advancing women in the communications industry. WWPR is committed to delivering outstanding professional development, networking, marketplace positioning, and leadership opportunities to area communicators. Visit us at wwpr.org, “Like” us on Facebook.com/WashingtonWomeninPR, and follow us on Twitter @WWPR.

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“When businesses don’t recognize the roles and capabilities of public relations versus marketing, there’s a good chance they’re not optimizing their communication budget – and they’re probably wondering why they’re not achieving results,”

Tampa Bay, Florida (PRWEB) November 08, 2011

JoTo Extreme PR, a noted Tampa Bay public relations agency, asserts that business communication expenditures should be driven by a results-oriented strategy, particularly in today’s uncertain economy; yet JoTo’s own research suggests that many organizations don’t fully understand how to use tools available to them. When JoTo surveyed business leaders across a range of Inc. 5000 companies, more than one-third were unable to differentiate between public relations and marketing activities – 20% equated PR with advertising, while 18% regarded PR as a form of promotion.

“When businesses don’t recognize the roles and capabilities of public relations versus marketing, there’s a good chance they’re not optimizing their communication budget – and they’re probably wondering why they’re not achieving results,” stated Karla Jo Helms Ciotti, co-founder and CEO of JoTo. “Many assume that the more they spend on creative and media buys, the more successful their campaign will be. But in today’s economic climate, that’s an irresponsible – and costly – assumption to make. Smart strategists will first invest in public relations to build a brand before launching any sort of paid messaging to support it.”

Helms Ciotti explains that many consumers are inherently skeptical of advertising; they realize they are being sold to, and their existing opinion of a company will determine whether they are positively or negatively predisposed its marketing messages. “Your audience needs to like and trust you before they’ll listen to you and consider what you have to say,” she noted. “In light of that, you can see why it doesn’t make much sense to launch a new brand with an expensive ad campaign. You can’t tell people what to think of your product or service. They’re inclined to make up their mind based on what they’ve heard elsewhere, through their friends and family, online research and other unbiased, third-party sources.”

For clients of her Tampa Bay PR agency, Helms Ciotti advises a steady build-up through public relations – as opposed to an aggressive ad campaign – to give prospective customers a chance to get to know the company or brand. This also helps to build credibility and trust. “Consider how you’d react to a smooth-talking stranger who approaches you on the street and immediately tries to persuade you about something. You’d probably be wary, and question his motives,” remarked Helms Ciotti. “But if a friend introduces you to someone new, and has good things to say about that person, you’re more likely to engage in a conversation with him and give him the benefit of doubt. These examples illustrate how advertising and public relations are likely to be perceived, and why PR is more effective than advertising at introducing new brands.”

This PR-first approach is recommended by many seasoned communications professionals. “Advertising doesn’t build brands, publicity does. Advertising can only maintain brands that have been created by publicity,” declared marketing strategists Al Ries and Laura Ries in The Fall of Advertising and the Rise of PR.* They cite a number of successful brands that were built on PR, including Starbucks, Walmart, the Body Shop, Palm and Red Bull. According to the father/daughter team, “The truth is, advertising cannot start a fire. It can only fan a fire after it has been started. To get something going from nothing, you need the validity that only third-party endorsements can bring. The first stage of any new campaign ought to be public relations.”

The concept of public relations paving the way for advertising and marketing isn’t a new one, but it’s something that many executives have been slow to embrace – especially since most haven’t been formally trained in PR. Helms Ciotti and her team see it as their duty to educate businesses on the use of public relations and marketing. In addition to providing strategy services to clients of her Tampa Bay PR firm, she also shares free public relations and marketing advice via JoTo’s blog and e-newsletters.

“It’s important for companies to learn how to get the best return on their communications budget. Business PR is a vital tool for building awareness and goodwill, and it lays the necessary groundwork for future marketing campaigns,” said Helms Ciotti. “Public relations can elicit genuine enthusiasm and affection for a brand, which in turn can get promoted through social media, blogs and other forums. Advertising can then build upon and reinforce those messages, helping to maintain an established brand over the long haul. This approach helps to shorten the sales cycle, which is what Business PR is all about in the end.”

For more information about JoTo, including the various services and free resources available from the Tampa Bay public relations agency, visit http://www.jotopr.com

About JoTo Extreme PR
Based in Clearwater, Florida, JoTo Extreme PR is an established Tampa Bay public relations agency founded by public relations veterans and innovators Karla Jo Helms Ciotti and Diane D. Stein. The duo launched their PR firm in 2009 to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds. JoTo’s holistic approach to Business PR and marketing begins with strategic planning and leads to a fully integrated program that is designed to optimize communication, improve return on investment (ROI) and expand business opportunities. For more information, visit JotTo Extremem PR online at http://www.jotopr.com

Ries, Al, and Laura Ries. The Fall of Advertising and the Rise of PR. New York: HarperCollins Publishers Inc., 2002.Worcester Web Design

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Bethesda, MD (PRWEB) November 09, 2011

Van Eperen & Company (VE & Co.), an award-winning communications consulting firm in Bethesda, Md., announces that Steve Simon, a veteran Maryland public relations professional whose previous posts include serving as the chief spokesperson for both Montgomery College and Montgomery County Public Schools, has joined the company as a vice president.

Simon joins VE & Co. after more than two years as a public relations consultant operating his own firm, Simon Public Relations, LLC. Prior to that, he served as public information director for Montgomery County Public Schools, as director of communications for Montgomery College, and as a public information officer for Montgomery County government under the administrations of three different county executives. Earlier in his career, he was managing editor of The Chronicle Express Newspapers, a former weekly, community newspaper chain in Montgomery County.

Throughout his more than 25 years in the industry, Simon has specialized in media, public and community relations; crisis communications; brand management and marketing; press event coordination; speech-writing and other forms of executive-level writing; and policy and communications support for public officials and business leaders.

Simon is a former president of the Maryland Council of Community College Public Relations Officers, a former vice president of the Montgomery College Alumni Board of Governors, and a 2006 graduate of Leadership Montgomery. He currently serves on the board of two local, non-profit organizations: Identity, Inc. and A Message of Hope Cancer Fund, Inc., and was previously on the parish council of Saints Peter and Paul Antiochian Orthodox Church in Potomac. Simon majored in radio and television broadcasting at Montgomery College and the University of Maryland.

“Steve is a consummate communications professional, who brings more than two decades worth of industry knowledge and expertise to VE & Co. and our clients,” said Laura Van Eperen, CEO, VE & Co. “He is a seasoned veteran in the field and takes a strategic approach to client service, which is integral to the VE & Co. client commitment.”

About VE & Co.
VE & Co. is an award-winning marketing and communications consulting firm that provides strategic counsel to public and private organizations. VE & Co. is a woman-owned MBE and MDOT-certified business and is authorized to provide professional services to the government through the GSA schedule. Founded in 2004 to deliver exceptional results to clients, the company holds steadfast with its commitment to exceed client expectations, while keeping ethics and social responsibility at the forefront of every endeavor. For more information, contact Laura Van Eperen at laurav(at)veandco(dot)com or 301-581-7298, or visit http://www.veandco.com.Worcester Web Design

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An industry leader, Silverpop has more than a decade of experience enabling marketers to deliver highly relevant communications designed to drive revenue while building brand loyalty. Many companies rely on Silverpop platforms for a range of marketing initiatives, including turnkey email marketing campaigns and sophisticated multichannel programs that nurture customer and prospect relationships from interest to conversion and beyond.

With the tag line “Creative Public Relations for a Digital World,” Crenshaw Communications is a New York PR agency with specialist expertise in traditional and digital public relations. Whether the goal is to drive web traffic, launch a new product, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands.

CONTACT:
Dave Heffernan
Crenshaw Communications
646.484.4513
Dave@crenshawcomm.com

SOURCE: Crenshaw Communications

mailto:Dave@crenshawcomm.com

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Kerick was honorably discharged from the U.S. Air Force as a captain. Prior to joining Spire Communications, Kerick oversaw all public relations activities for Telos, a $270 million federal cyber security contractor, including media and community relations. She has also worked as deputy director of public affairs for the Air Armament Center at Eglin Air Force Base, Florida. In this position, she supervised a staff of 12 military and civilian personnel and was charged with performing all media relations and internal information operations for a 13,000-person organization responsible for the development, acquisition, testing, deployment and sustainment of conventional, special and directed-energy weapons. Kerick began her career as the chief of public affairs for the 341st Space Wing at Malmstrom Air Force Base, Montana. She provided trusted counsel to senior Air Force leaders and managed production of a 16-page, weekly commercial newspaper.

“We’re delighted to add Christine’s government and civilian experience to the Spire team,” said Ivy Eckerman, Spire Communications’ president. “The combination of her experience, her willingness to tackle even the most challenging communications scenarios, and her dynamic personality will be an asset to our team. She brings a lot to the table and our clients will benefit immensely.”

Kerick excels at defense, technology and government outreach. Her skills include public relations, new media strategy and general communications.

“I share Spire Communications’ overriding philosophy; that effective government is critical to the success and wellbeing of the country, and that government can only be effective with strong communications,” said Kerick. “I’m excited to join the team and I look forward to supporting our government and industry clients with my public relations and marketing expertise.”

Kerick received a Bachelor of Science degree in history from the United States Air Force Academy in Colorado Springs, Colorado. She received a Master of Arts degree in Latin American Studies from the University of Florida. Additionally, she attended Air University’s Squadron Officers’ School at Maxwell Air Force Base, Alabama and completed the Public Affairs Officers’ Course at the Defense Information School in Ft. Meade, Maryland.

About Spire Communications Spire Communications is a woman-owned agency that provides public relations, advertising, Web design, graphic design and marketing consulting services. Spire has worked on some of the most commanding marketing teams in the government and the private sector. We specialize in communicating enterprise-wide technology programs in business and government. For more information, visit www.spirecomm.com .

Contact:
Ivy Eckerman
Spire Communications
(540) 373-2963
ieckerman@spirecomm.com

SOURCE: Spire Communications

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Online PR News – 25-September-2011 –NEW YORK, September 2011 — Popular jewelry and accessories website, SadeeSays.com, today announces they are teaming up with luxury lifestyle and fashion boutique PR firm, Cece Feinberg Public Relations to handle all of their public relations needs and forthcoming campaigns.

SadeeSays.com showcases the talent of many up and coming designers who share owner and curator Sharon Silfens luxe-hippie aesthetic. Cece Feinberg Public Relations, an established firm specializing in fashion and luxury goods with offices in New York and Miami, will implement a dynamic and focused on-going media campaign to promote a core group of featured designers as well as the retail website to fashion and lifestyle press.

About SadeeSays.com
SadeeSays.com is the most recent business in Sharon Silfens 30 year career in the fashion industry, after having owned several wholesale & retail establishments in Los Angeles, New York, and Florida. Sharon has found a way to fulfill her artistic expression through creating an e-commerce boutique that is in-tune with her outlook on life. The fun, fashion-loving site combines an array of unique and up-to-date classic collections from designers such as Erika Pena, Frisk, Haati Chai, Jacki Easlick, Taara Jewelry, Anuja Tolia, Susan Joy, Jewels by Dunn, Luv AJ, Indi-Chic, and more. Sharons blog, which is linked to the site, captures and reflects her global gypsy journey through fashion and life and interlinks her opinions about style & music throughout. She says: “I promise that you will never find a “Must have” or a “Who looks best in what” on this site, for I believe fashion should be a personal reflection of ones own unique self.”

About Cece Feinberg Public Relations
Based between New York and Miami, Cece Feinberg Public Relations is an established full-service boutique firm with an expansive client list containing names from around the globe. Specializing in fashion, entertainment and luxury lifestyle, Cece Feinberg Public Relations introduce their clients to spotlight press exposure through the finest high-profile events, editorial exposure and creative marketing campaigns.
Contact Information
Priscilla Burgos
Cece Feinberg Public Relations
336 West 37th Street
New York NY, 10018
212-939-7265

http://www.feinbergpr.com

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Top NYC Public Relations Firm Boosts Client Roster with Hot Upcoming Talent Agency

New York, NY, September 25, 2011 –(PR.com)– Top New York City public relations agency, Beautiful Planning Marketing & PR (www.beautifulplanning.com), announced today that they have added City Model and Talent (CMT) to their esteemed list of clients. The PR firm began working with City Model and Talent back in June and successfully completed a PR campaign for their NYC based “Fighting Leukemia with Fashion” event. A runway based event where ticket proceeds went to directly benefit The Leukemia and Lymphoma Society. The young PR firm had on deck for the evening Alex McCord and Simon Van Kempen from The Real Housewives of New York City, editors from In Style Magazine, People, Vogue and more.

“City Model & Talent has a great eye for finding talent,” states Beautiful Planning Marketing & PR CEO, Monique Tatum. “Adding them to our roster of clients was an absolute no-brainer. They have a clear sense of their future direction, they are one of the few legitimate agencies left in NYC and their CEO Jacqueline Krentzel is a doll. CMT is any PR firms dream client. We are excited to be working with them.”

Beautiful Planning Marketing and PR is currently working on additional projects such as “The Removing The Mask- Domestic Violence benefit Gala” taking place in Atlanta Georgia on October 29th 2011 as well as “The Reality of FASHION, The Reality of AIDS.” An evening where reality stars will walk the runway for Fashion week in September of 2012 to raise money for Aids United. The PR firm is much more than events however and has a diverse range of clientele from Entertainment, Sports, Fashion, Health and Wellness, Technology and more. They are also well known for dazzling publicity stunts such as a recent press frenzy surrounding PigofTheMonth.com offering Lady Gaga $500,000 to wear a dress “made of bones” to the MTV Video Music Awards.

“Nowadays PR firms need to bring a fresh approach and a truly diverse client roster to the table,” continues CEO Monique Tatum. “I try and rotate out our clients and still maintain a very small roster to ensure that the work we provide is at all times quality. I look forward to our future with CMT.”

For more information on Beautiful Planning Marketing & PR visit http://www.beautifulplanning.com or call 877.841.7244.

About Beautiful Planning Marketing & PR
Established in 2005 by Monique Tatum, Beautiful Planning Marketing Group & PR is a full service NYC based Public Relations, Events and SEO firm. With a tagline boasting “PR and SEO that Echo Across the Globe,” the pr agency offers all levels of media relations, corporate communications, PR, online press development, SEO, SEM, Online Social Media and more. Their services range from event planning and event sponsorship obtainment, to entertainment and celebrity PR, fashion PR, new product announcements, technology PR, book, author and publishing PR, SEO and a full range business development and Internet marketing services. The firm also provides Do-It-Yourself PR Classes to bring PR tips and resources to the general public and businesses at affordable rates. For more information visit http://www.beautifulplanning.com, join their Facebook Fans Page at http://on.fb.me/g54gAF, or follow them on twitter at http://twitter.com/NYCPRFirm.

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Contact Information
Beautiful Planning -New York City PR Firm, LA PR Firm, Miami PR Firm, Canada PR Firm, Atlanta PR
Jamaal Armantrading
877-841-7244
Contact
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PITTSBURGH, Sept. 28, 2011 /PRNewswire/ — Alison Conte, president of IABC/Pittsburgh, announced today that Katie McSorley, president, Mid-Atlantic, Euro RSCG Worldwide PR will receive the 2011 Business Communicator of the Year Award at IABC/Pittsburgh’s 32nd Golden Triangle Awards on October 6.

The event will take place at the DoubleTree Hotel and Suites, Pittsburgh City Center, starting at 5:30 p.m. with a cash bar, dinner at 6:30 p.m., followed immediately by the award presentations. This year’s emcee is Paul Alexander, a veteran sportscaster with Pittsburgh radio and television stations, now covering the Penguins and Pirates for Root Sports.

The event is open to the public and reservations can be made at www.iabcpittsburgh.com.

“2011 has been a great year for Katie,” said Alison. “She was recently promoted to president, Mid-Atlantic for the national agency, Euro RSCG Worldwide PR; she led the Pittsburgh office to earn the designation as the #1 PR firm in Pittsburgh by Pittsburgh Business Times for the third year in a row; and she spearheaded an effort to put Pittsburgh in the international spotlight in 2012.”

Katie’s agency career spans more than 25 years with Euro RSCG Worldwide PR and its predecessor agencies, Magnet Communications and Creamer Dickson Basford. She has been immersed in developing initiatives for companies, including Bayer, Transitions Optical, Inc. Emerson, Nestle, PPG Industries, Alcoa, U.S. Steel, Johnson & Johnson, PerkinElmer, Carrier and Kaldewei.

In her nomination of Katie, Ellen Wein, vice president, Euro RSCG Worldwide PR, wrote, “Those who Katie communicates with consistently regard her as a trusted advisor, partner and advocate.”

This year, Katie led the effort to bring One Young World, an international youth summit and Euro RSCG initiative, to Pittsburgh in 2012 by forming a “One Young World Pittsburgh Partnership” – a coalition of corporations and community non-profits – to submit an official bid for the opportunity. The One Young World Pittsburgh Partnership was successful in its pursuit, and Pittsburgh was selected to host the summit in 2012.

“Pittsburgh is lucky to have Katie in her role,” said Steven E. Sokol, president, World Affairs Council of Pittsburgh, in his letter of support for Katie’s nomination. “Our city’s position as one of two final bid cities for the 2012 One Young World summit was in no small part to Katie’s tenacity and skill at communicating across a variety of divisions.”

Katie has also continued to offer her communication and business skills to the community through involvement in the University of Pittsburgh Career Institute Advisory Council; and has served on the boards of the Parental Stress Center, Arthritis Foundation and American Heart Association.

Previous IABC/Pittsburgh Business Communicator of the Year winners have been

Dr. Carol Utay, Executive Director, Total Learning Centers, Inc.
Michael L. Koff, senior manager Corporate Communications & Government Affairs (retired), Sony Electronics Inc.
Robert O’Gara, Professor and Director of the Integrated Marketing Communications Program at Point Park University
Gregory S. Babe, president and CEO of Bayer MaterialScience LLC
Robert Hill, vice chancellor for public affairs at the University of Pittsburgh
Debra Foster, vice president of corporate communication of H.J. Heinz Company
Rose Gabbianelli, senior vice president and director of corporate affairs for Mellon Financial Corporation.

IABC/Pittsburgh is the local chapter of IABC, the International Association of Business Communicators. IABC/Pittsburgh members share their talents, provide networking opportunities and participate in educational events to sharpen their skills. The chapter also sponsors programs of interest open to all professional communicators who work in public relations, marketing, employee communications, community relations, government affairs and related disciplines. To learn more visit www.iabcpittsburgh.com.

PR Newswire is the official newswire of IABC/Pittsburgh.

SOURCE IABC/Pittsburgh
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HOLLYWOOD, Fla., Sept. 29, 2011 /PRNewswire/ — O’Connell & Goldberg, a top independent regional PR firm, announced today that it will expand its base of operations with the opening of a New York City office in January 2012. President and Co-Founder Barbara Goldberg will oversee both offices.

O’Connell & Goldberg has also promoted long-time agency executive, Matt Levinson, to Vice President/Managing Director.

“We have built a solid PR presence in Florida over the past 18 years, while nurturing our contacts throughout the country,” Goldberg said. “Now, our clients will have increased exposure in the center of the media mecca, enabling deeper connections and greater access to national resources. New York and South Florida share a vibrant, sophisticated cultural and business relationship. Our expansion enables our Florida clients to further capitalize on the opportunities available on a national playing field.”

Levinson, a seasoned communications strategist who has been with the agency for 11 years, will continue to oversee day-to-day client relationships and will work closely with Goldberg in guiding the efforts of the dual-office agency.

“Matt is a highly-respected PR practitioner who has provided our clients with stellar counsel and leadership for the past decade,” she added. “He not only exceeds our clients’ expectations, but has earned the respect and admiration from staff alike, making this a completely natural evolution for the agency.”

Levinson, a Weston resident, is a graduate of the University of Florida.

Effective January 1, 2012, the agency’s New York office will be located in the East Village.

According to Goldberg, today’s communication technology and convergence of consumer channels and geographic boundaries will make this a smooth extension for the firm, with the same commitment to face-to-face, client interaction.

A top independent, full-service creative public relations firm since 1993, O’Connell & Goldberg prides itself on connecting clients with their key audiences and keeping them relevant in the marketplace. Its unique approach has impacted many business sectors including retail, hospitality/F&B, real estate, education, healthcare, not-for-profit and corporate communications. Recognizing the rapidly-changing way in which consumers receive information, the agency works with clients to engage the most impactful methods of communication, encompassing both traditional and social media channels.

To learn more about O&G, visit oandgpr.com, email info@oandgpr.com, or call 954.964.9098. Like us on Facebook at facebook.com/OandGPR and follow us on Twitter @OGPR.

SOURCE O’Connell & Goldberg

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